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Las Palmas protects its tropical plants with Sensitech cold chain monitoring products

Sassenheim, April 3, 2006 –Tropical plant importer Las Palmas in the Netherlands chooses to protect its vulnerable, valuable assets with Sensitech’s cold chain monitoring products, and uses the TempTale®4 multi-use humidity recorder and TempTale® Manager Desktop software.

Tropical plants are very sensitive to temperature and humidity fluctuations. Therefore, maintaining an unbroken cold chain and securing environmental control during storage and transportation of tropical plants is critical, so that quality loss or plant disease can be prevented. Also, there are instances that insurance companies demand that temperature and humidity recording takes place during shipments of sensitive horticultural products – such as for instance flower bulbs. The digital records therefore serve multiple purposes: insurance protection, preventing product loss, preserving product quality, and therefore – brand protection.

Las Palmas is a quality-oriented tropical plant importer, procuring its products from all major regions of the globe: South America, Asia Pacific, the Middle East and Africa. First of all, there is a need for us to ensure that we have no quality differences in one product we purchase from different countries, so we work according to a rigid quality control process”, says Albert Alderden, managing director of Las Palmas. “Secondly, our products tend to travel through many different climate zones. So if we need to have an unbroken cold chain, it is essential that we monitor during storage and transportation and capture the data accordingly.”

“The flowers, flower bulb and tropical plants sector is very important to us”, adds Carel van Oosterzee, vice president and managing director of Sensitech Europe, Middle East, and Africa. “We’ve been involved with this industry from the day we started our operations, so have a distinct presence in especially the flower bulb sector. Our goal is to extend our presence within the tropical plants and fresh cut flower segment in an equal fashion.”

About Sensitech

Sensitech is the leading provider of cold chain visibility solutions that enable global leaders in Food and Pharmaceuticals to track and monitor assets across the supply chain, protecting the integrity of their temperature-sensitive products. Our product portfolio includes comprehensive analytic services, enterprise software systems and validated data acquisition devices. Sensitech’s head office is based in Beverly, Massachusetts, United States. The regional head office for Europe, Middle East and Africa is located in Amsterdam (Sassenheim), the Netherlands. Sensitech also has offices in Barcelona, Calgary, Copenhagen, Frankfurt, Melbourne, Paris, Redmond, and Santiago with service and distribution offices around the world. For additional information about Sensitech, call Sensitech EMEA at + 31 (0)252 211 108 or visit www.sensitech.nl

About Las Palmas

Las Palmas delivers an extensive range of special and exotic plants on a weekly basis to customers across the globe. Its customer base is highly diverse and consists of large scale plant production companies, small to medium-sized potted plant nurseries, consultants for interior flower and plant decoration, landscaping architects as well as retail garden outlets. Also, Las Palmas is focused on innovative products and species. For this purpose, the company works closely together with a number of R&D companies for the development of new species - which it then brings to growers in other parts of the world. In this way, a controlled circuit of product development and production is taking shape. The las palmas head office is located in Aalsmeer, the Netherlands which has an international reputation for its flower auctions that are the largest in Europe - www.laspalmas.nl.

 

For more information:

Contact: Sensitech EMEA
Phone: +31 252 211 108
E-mail: info@sensitech.eu

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